Bold, unapologetic and fiercely ambitious, PRINS is carving her own path in the music industry, and she's doing it entirely on her own terms.
With the release of her new EP, MESSY, YOUNG & ABLE, the New Zealand artist delivers another chapter in her evolving musical journey. From Aotearoa to the creative energy of Los Angeles, PRINS is embracing the beautiful chaos of life, love and ambition, with a sound and style that demand attention.
Beyond the music, striking visuals and stage presence is a woman navigating the realities of an industry that never stands still.
Cantabrian Magazine caught up with PRINS to talk about her new music, the price of ambition, finding her identity and what success really means when the spotlight fades.
IMAGES : Tay Prichard
1. MESSY, YOUNG & ABLE is a powerful title. What does it say about the woman and artist you've become, and what are you finally ready to reveal through this EP?
I think MESSY, YOUNG & ABLE represents a version of me that I'm finally ready to stop censoring. It's unapologetic, ambitious, a little chaotic and not particularly interested in playing by the rules. I've spent a lot of time trying to fit into expectations of what a female artist should look or sound like, and this EP is me stepping away from that. I'm embracing the contradictions, the confidence, the flaws, the desires and the parts of myself that might be a little too much for some people. I'm not trying to be the perfect pop star. I'm here to be myself, completely and without permission.
2. Five tracks, five stories. Which song challenged you the most emotionally or creatively, and what's the story behind it?
I think all five tracks challenged me in different ways, but FREAK IN ME probably pushed me the most creatively, particularly with the songwriting. I really pushed myself to explore a more sensual, provocative side of my writing and embrace my femininity in a way I hadn't fully allowed myself to before. There's something really empowering about leaning into that side of yourself without feeling the need to tone it down. The production also takes a much darker, more interesting direction, and I loved experimenting with that contrast, both lyrically and sonically.
3. You've spent considerable time creating music in Los Angeles. How has that environment changed your sound, your ambition and your perception of where you belong in the music industry?
Los Angeles has completely shifted my perspective on what's possible. One of the most exciting parts has been finally connecting with producers and writers who have worked on records by some of my favourite artists. To go from listening to those records as a fan to being in the room, creating music with those same people, has been pretty surreal. It's pushed me creatively, exposed me to different ways of working and made me much more confident in the sound I want to build. There's also an incredible sense of ambition in LA. Everyone is there because they want something, and being surrounded by that energy has made me think much bigger about my own career. I still have a huge connection to New Zealand, but I've stopped seeing myself as an artist limited by where I come from. I want to build something international, and LA has helped me realise that I belong in those rooms just as much as anyone else.
4. PRINS has a striking visual identity. How important are fashion, femininity and image to your artistry, and where does the stage persona end and the real woman begin?
Fashion and image are a huge part of how I communicate as an artist. I love the transformative power of getting dressed up, experimenting with femininity and using visual identity to push boundaries. I don't see PRINS as a character separate from myself, but more an amplified version of who I am. The stage gives me a space to be bolder, more provocative and fearless, but none of it is fabricated. It's simply different sides of my personality that I get to explore more freely.
5. The pursuit of success can be relentless. What's the greatest sacrifice you've made for your music, and has there ever been a moment when you questioned whether it was worth it?
I think the biggest sacrifice has been giving up the idea of having a home base. I haven't really had one since April 2023, and that means missing family events, birthdays and a lot of the everyday moments people take for granted. I've sacrificed a lot of stability and security, often living out of a suitcase and going wherever the next opportunity takes me. It's not always glamorous, but I've always been willing to follow the music wherever it leads. And honestly, I've never questioned whether it's worth it for a second. That's either true passion or a little bit of insanity, probably both.
6. From Aotearoa to international stages, your career continues to evolve. What does coming home mean to you now, and what do you think New Zealand artists have that the rest of the world needs to hear?
Coming home will always mean a lot to me. New Zealand is where I started, where people first believed in me and where I learnt how to be an artist. Spending time overseas has actually made me appreciate that connection even more. I think New Zealand artists have a really unique combination of creativity, resourcefulness and fearlessness. We're used to having to think outside the box, make things happen for ourselves and find opportunities beyond our own backyard. There's so much talent here, and I think the rest of the world is only scratching the surface of what Aotearoa has to offer. I'm incredibly proud to represent where I'm from while building a career internationally.
7. Forget the charts, streams and industry expectations for a moment. What does success actually look like for PRINS today, and what would you like people to remember about you long after the music stops?
I think success today is having the freedom to create on my own terms, push boundaries and build something that genuinely lasts. But long after the music stops, I'd love to be remembered as someone relentless and fearless, who never backed down when things got difficult or the odds were stacked against her. If my journey can inspire someone to dig a little deeper, back themselves and keep going when everything feels impossible, then that's a legacy I'm really proud of. I want people to know that you don't have to have everything going for you to make something extraordinary happen. You just have to refuse to give up.