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Luxury has long been personal. From bespoke tailoring to custom fragrances and heirloom jewellery, today's consumers are increasingly seeking pieces that reflect identity, connection and meaning. Yet one category has remained largely untouched by the world of fine jewellery: our pets.
Enter PAWVÉ, a new luxury brand redefining what adornment can mean in the modern era. Established in 2026, PAWVÉ is New Zealand and Australasia's first fine jewellery house created exclusively for pets, introducing an entirely new category that blends craftsmanship, sentiment and sophisticated design.
At a time when pets are firmly considered members of the family, PAWVÉ offers a natural extension of the way many people already express their personal style. The brand draws inspiration from the fine jewellery worn by its owners, creating personalised pieces that allow beloved companions to share in that same sense of luxury and individuality.
Handcrafted in Auckland, the debut collection features three elegant designs: ÉMINENCE, SOLÈNE and REINE. Each pendant is available in solid 9ct yellow gold adorned with natural diamonds or crafted in sterling silver with natural sapphires, bringing together precious materials and timeless design.
Personalisation sits at the heart of every piece. Pet initials are immortalised through flush-set natural diamonds or custom engraving, transforming each pendant into a deeply personal keepsake. The result is jewellery that feels both contemporary and enduring, balancing everyday wearability with heirloom quality.
More than an accessory, PAWVÉ views its creations as symbols of connection. Designed to move seamlessly through daily life, each pendant reflects the unique relationship between owner and pet while celebrating the role animals play in our homes, routines and memories.
As luxury continues to evolve beyond traditional definitions, PAWVÉ arrives at exactly the right moment. It recognises that modern luxury is no longer solely about status. It is about meaning, storytelling and the relationships that shape our lives.
For pet lovers who appreciate exceptional craftsmanship and thoughtful design, PAWVÉ offers something entirely new: fine jewellery created not just for you, but for the companion who walks beside you every day.
CM Loves: The heirloom approach. These are not novelty pet tags. PAWVÉ has elevated the category into something refined, elegant and deeply personal, creating pieces that feel equally at home alongside a treasured jewellery collection as they do on a beloved companion.
Luxury, after all, is even more meaningful when it can be shared.
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For many people struggling with exhaustion, the advice is familiar: improve your bedtime routine, limit screens, take supplements, try another sleep aid. Yet despite doing everything “right”, countless New Zealanders still wake up tired.
According to leading sleep health clinic Auckland Sleep, the problem may not be sleep itself, but everything happening during the day.
Their newly launched Sleep Strong programme takes a different approach. The 16-week holistic wellbeing programme is designed to address the deeper lifestyle factors that influence sleep quality, energy levels and long-term health.
“Sleep is not an isolated event that happens at night – it’s the outcome of how we live our entire day,” says Dr Sumit Samant, ENT and Sleep Surgeon and founder of Auckland Sleep.
Many patients arrive at the clinic having already tried supplements, strict routines and even sleep studies. But without addressing the broader picture, nutrition, physical activity and stress, lasting improvements can remain out of reach.
Sleep Strong was developed in partnership with Strong Foundations to bridge that gap, combining sleep medicine with practical lifestyle support. The programme integrates clinical nutrition, personalised movement and stress management alongside sleep guidance to help participants rebuild energy and resilience.
Rather than chasing quick fixes, the goal is long-term change.
“Nutrition, physical activity and stress management have a profound impact on sleep depth and recovery,” says Dr Samant. “Sleep Strong gives people practical, expert-led tools they can sustain.”
A tiered approach to better sleep
The programme runs over 16 weeks and is offered in three tiers, allowing participants to choose the level of guidance that suits their lifestyle and goals.
Bronze – Sleep Strong Foundations
An accessible starting point including a nutrition eBook bundle, beginner online exercise programme, monthly in-person accountability check-ins and access to a private community, with optional one-to-one support available.
Silver – Sleep Strong Lifestyle Reset
Includes a 60-minute consultation with a clinical nutritionist, three follow-up sessions, intermediate exercise programming, fortnightly one-to-one check-ins, a sleep journal, recipe library and additional lifestyle tools.
Gold – Sleep Strong Total Reset
The most comprehensive option, offering weekly one-to-one support, personalised exercise programming across all levels, a premium wellness workbook and priority support via text, email or app.
A whole-of-life approach to sleep
Auckland Sleep has built a reputation as one of New Zealand’s leading sleep authorities, combining medical expertise with a patient-centred approach.
For Dr Samant, Sleep Strong represents an evolution in how sleep health is supported.
“At Auckland Sleep, we pride ourselves on ensuring people feel heard, supported and empowered,” he says. “With Sleep Strong, the goal isn’t just to improve sleep scores – it’s to help people build a sustainable lifestyle that supports their wellbeing long term.”
Designed to meet people where they are, the programme provides expert guidance, practical tools and flexible pathways for people who want to break the cycle of poor sleep and low energy.
Because better sleep, ultimately, starts long before bedtime.
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