HAIRCARE: THE FUTURE IS SCULPTED

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ghd sculpt has been described as the biggest innovation in heated styling in years. What makes it so different?

The biggest difference is that now with Sculpt we are able to measure the hair temperature, not only the plates. The AI micro-processor  collects around 2,900 measurements per second from technique speed, rotation, heat temperature sensors and hinge motion so it's always responding to what your hair needs, It means you get long-lasting results, but in a much smarter way than we've seen before.

We are hearing "the end of heat damage is here." What does that actually mean for people styling at home?

For me, it's about changing the way we think about heat styling. Traditionally, styling tools have focused on controlling the temperature of the plates. ghd sculpt shifts the focus to the hair itself. It measures the hair temperature and adjusts the styler power as you style, so you're getting the performance you expect from ghd while treating the hair much more intelligently. It's a really exciting step forward.

Is ghd sculpt suitable for every hair type?

Honestly, everyone can benefit from it. Whether your hair is fine, thick, naturally curly, coloured or somewhere in between, the technology adapts as you move through the hair. Even on one head of hair, different sections can behave differently, so having a tool that's constantly adjusting makes a real difference to the finished result.

What's the biggest mistake people make when using a heated styling tool?

The biggest one is trying to style too much hair at once. Smaller, cleaner sections will always give you a better finish and help the style last longer. I also see people rushing. Slow down a little, let the tool do the work, and you'll get a much better result without needing to keep going over the same section again.

What's your number one tip for getting the best results with ghd sculpt?

Preparation is everything. Start with completely dry hair and always use a heat protectant, such as ghd bodyguard before styling. Then work in sections and let sculpt glide through the hair rather than squeezing too tightly. One of the best things about ghd sculpt is that it does so much of the work for you, so you don't need to overthink it.

What styling trick do you think everyone should know?

Don't brush your curls or waves out straight away. Let them cool first because that's what helps the style set. Once they've cooled, gently brush through with a paddle brush or wide-tooth comb for those beautiful soft waves that look effortless but still last all day.

How is AI actually helping when you're styling your hair?

The AI is constantly learning and responding as you style. Rather than delivering the same amount of energy from start to finish, it continuously monitors what's happening with your hair and adjusts accordingly. You don't notice it working, but you definitely notice the results. 

Who do you think will love ghd sculpt the most?

Honestly, anyone who styles their hair regularly. If you've ever worried about heat, struggled to get consistent results, or simply want styling to be quicker and easier, this tool is for you. It gives you confidence because you know the technology is working with your hair rather than against it, and that's something everyone can appreciate.

If readers remember just one thing about ghd sculpt, what should it be?

I'd want them to remember that this is a completely new way of thinking about heat styling. It's not about using more heat, it's about using heat more intelligently. That's what makes ghd sculpt so exciting. It delivers the beautiful results people expect from ghd while helping care for the health of their hair at the same time.