CULTURE

What began as a simple act of care quickly became something more.

In May 2023, bobo balloons were created as one off Mother’s Day gifts for Hayley Smith’s mum and mother in law. They were not designed with commercial intent, just thoughtful, personal pieces made slowly and with meaning. The response, however, was immediate and unexpected. Friends shared them. 

Conversations started. Requests followed.
Within a week, an Instagram page was launched, not as a business plan but as a way of sharing the work and seeing where it might lead.

What followed was organic growth in the truest sense. No campaigns, no shortcuts, just word of mouth, genuine connections and people responding to the care embedded in each piece. Every balloon told a story. Every order felt personal.

Later that same year came a defining moment. Selection for Bring It to the Boardroom, Ballantynes’ renowned initiative spotlighting emerging local brands. The experience opened unexpected doors, offering not only visibility but validation. Soon after, the balloons were displayed in store, a milestone that marked the transition from passion project to recognised brand.

Yet despite the growth, the essence has never changed.

Today, the brand continues to evolve steadily, grounded in craftsmanship, detail and the experience created for every client. Each balloon is thoughtfully curated, often incorporating personal elements such as names, milestones and memories, with the intention of transforming a gift into something lasting and meaningful. 

These are not fleeting gestures. They are keepsakes. They are moments made tangible.

From a kitchen table to the Ballantynes boardroom, and now available to clients seeking something truly special, the journey has been shaped by care, community and an unwavering belief that the most meaningful gifts are those made with intention.

Thanks to Founder Hayley Smith for taking the time to introduce our readers to The Bubble Atelier.